D2 and a licensor can make an unlimited number of designs available to consumers. Hundreds of thousands of digitally-stored designs are only printed upon receiving a customer order. Screen printing is limited by physical inventory limits.

The ability to place purchase opportunities across multiple e-retail platforms and embedded in content increases the exposure of a product to consumers.

Because designs are digital, they can be changed on the fly on a regular basis. Digital-only artwork also enables D2 and licensors to routinely offer new designs and change the offering to keep it fresh.

Consumers can choose from a licensor's entire catalog of artwork. Since there is no limitation on the number of designs, less well-known characters, logos, or artworks can be made available, cost-effectively.

Since the product is only printed when an order is placed, there is are no overruns or close-out situations. This keeps the brand away from discount bins and avoids brand dilution.

Click and ship are commonplace and the growing was people want to shop. Consumers would rather have more selection, more choices, and the convenience of shipping directly to their homes.